The Charleston Battery took their first step into a new era on Friday, unveiling a new club crest and brand on Friday ahead of the 2020 USL Championship season.
The rebrand comes on the back of the club being under new ownership, led by Rob Salvatore and Brandon Lieb, who were joined by USL President Jake Edwards for a short Q&A session with fans that preceded the announcement at Saltwater Cowboys in Mount Pleasant.
The air around the event was overwhelmingly positive, with the owners going around and meeting many of the fans who attended, talking about the importance of the supporters and the community at large in their overall vision for the club in the years to come.
The Club promised that more details regarding the new season were on the way, as the rebrand ushers in an exciting time for one of the most successful clubs in American Soccer history.
The new crest follows similar changes made by sports teams from around the world, simplifying and adding something new while keeping the same ethos of the original design at the forefront.
Designed by Matthew Wolff, the design features the club’s iconic crossed cannons below South Carolina’s crescent moon, capped off by “Charleston” with the club’s established year of 1993 in a circular shape.
Overall, the event went down a treat with the fans that attended, and it’s fair to say the mood is positive looking toward the future after a tumultuous 2019, and Friday’s event will do no harm in that at all.